How to Hire a Life Coach (and questions to ask before you do)

Today I’m introducing everything you need to know to hire your first life coach. As someone who’s had coach regret, massive success with coaches, and who has learned the ropes as a coach myself, I have some insight for anyone just starting their search and considering a life coach!


First things first: What is a life coach?

There are lots of types of life coaches to choose from! Generally, a life coach is someone who helps you create and work toward specific life goals by teaching you new perspectives and techniques, helping you work through subconscious blocks on the road to success, and someone who helps hold you accountable for following through.

You can hire a life coach for just about anything, from business to blog coaching (which is what I do!) to lifestyle coaching where you dig into healthy habits and creating balance and harmony in your life (also what I do!)… to fitness coaches, health coaches, there are even parenting coaches, divorce coaches, dog mom coaches, writing coaches, beauty coaches- literally anything you could want to do there’s probably a coach out there!

Finding the right coach for you

Personally, I think it’s most important to pick a coach who really resonates with you AND who is familiar with coaching people toward the goals you want to achieve! It can be helpful to hire a coach who already IS where you want to be, but that’s not necessarily a requirement in my opinion.

Great places to find coaches are through Facebook groups and by searching life coach (or fitness coach, health coach, etc) on Instagram and in Pinterest.

When choosing a coach, you should be able to reach out to them for a consultation either through online messages or by scheduling a free discovery call. Before hiring any coach, I highly recommend reaching out for a consultation with a few specific questions!

Consultation and Questions to Ask a Potential coach:

Ask your coach what their program looks like, what sort of goals they could help you with (if you have specific goals, ask them what their strategy would be with you to get an idea of what you’re paying for if you sign on!).

You’ll want to know exactly what is included in the cost of coaching (for instance, my coaching clients typically receive free access to my online courses and my eBook as well as printable workbooks and a personalized workbook I create specific to their needs. I also include unlimited email coaching, web design services, and editing and feedback on their written content- not all coaches offer this, so it’s good to know ahead of time).

And, of course, check up on the price! Get clear on the pricing details, forms of payment accepted, potential payment plans, etc.

How much should a life coach cost?

This is a big question to answer! Life coaching costs vary so much from coach to coach, and in different coaching niches as well. Ultimately, you’re generally going to get what you pay for AND what you put into coaching.

Coaching can range from less than $500/month to over $5,000/month. If you’re really looking for the full experience and daily calls and intimacy with your coach, many high-end coaches are over $10,000 per month!

My first coach charged $2,500 for 3 months, and that felt perfect BUT the coaching wasn’t as in-depth as I would have liked. My second coach was $5,000 for an 8 week group program, and that was absolutely perfect! I got exactly what I wanted out of it and I haven’t for a moment regretted investing that amount in myself- I use what I learned working with her literally every single day and it completely transformed my business and my life on so many levels!

My three-month programs range from $1,650 all the way up to $9,000 depending on the level of involvement my clients are looking for! My top-selling coaching package as of October 2018 is $2,300 and I’ve had such awesome feedback on it. For me, this feels like a very comfortable price for the service offered!

EDIT: These numbers have changed as I learned more about WHO I want to work with. Check out my programs page for complete details- program prices are much more accessible these days. -Jess

How long should my first coaching program last?

If you’re just starting out, I’d recommend signing on for at least 3 months because that’s such a perfect time, in my experience, to really make a transformation in your life! Definitely avoid anything under 8 weeks, even if you’re a quick learner, because honestly it’s just not enough time!

In my experience, these kind of transformations are exhausting!! It’s like the whole world shifts beneath your feet, and even though it’s incredible and the change is for the best version of yourself, your mind and energy really need some time to catch up and get the hang of the awesome new life you’re living. Give yourself the time and really approach your life coaching as an investment in creating your very best self- don’t skimp out and sabotage the transformation you’re capable of creating in your own life!

I hope this has been a helpful guide! If you have questions, feel free to ask in the comments below! If you’d like to know more about my spiritual lifestyle coaching check out this page for more details! I’m currently accepting new clients and I would love to work with you!

Much love,

Jessica Pena | Spiritual Lifestyle Coach 

P.S. Want to work with me? Check out my programs page for ways to work with me to grow your business!