Site & Social Starter Pack


The Basic starter pack - $150

The basic starter pack is designed to set you up on 3 social media platforms. The service works in 4 steps.

Step 1: Define your focus, audience, and intentions using a short quiz and workbook.

Step 2: Decide on 3 social media platforms + strategy on each platform (I’ll walk you through this)

Step 3: Design branded posts/graphic templates for each platform (You’ll be able to edit and re-use these on Canva, it’s free!)

Step 4: Craft the copy (text!) for 3 social media posts, 1-2 emails or long posts, and 1 website page. I’ll help you do this and provide editing and feedback, but it’s going to be in your own words.

If you take full advantage of this package, you’ll receive:

  • Clarity in your biz purpose

  • Focus + specific goals and strategy for 3 social media platforms

  • 1 workbook to help you build a successful online presence

  • 9 regular social media posts including captions using your words (0-150 words each)

  • 2 emails or long social media posts (150-400 words each)

  • 5 branded graphic templates for reach platform you choose

  • Copy & graphics for 1 page on your website (Most people use this for their “about” page or the landing page for their email list. Includes a site banner and up to 3 graphics. Up to 1,000 words.)

  • Bonus Item: Free Instagram Highlight covers & story templates if you choose IG as a platform!

Note: If you do not already have a logo and set brand colors and fonts, you have two options. At the standard rate for this package, I’ll use 2 fonts and 2 colors of your choosing


for an additional $90, I’ll design your entire brand specifically to your preferences with up to 6 colors and 3 fonts. This addition comes with two versions of your logo and your choice of white, black, and/or transparent backgrounds. You’ll also have the option to have 3 social media profile pictures edited for your brand.

Book a Consultation


Upgrade Options: Pinterest Starter Pack upgrade ($40)

The Pinterest starter pack is separate for a few reasons. First, Pinterest isn’t really social media, it’s more of a search engine!

Second, it’s SUCH a powerful tool when you know how to use it, and I wanted to include all the resources you’ll need to be really successful on the platform in the pack. So it became it’s own pack because it really is quite a bit extra!

Here’s what you get with this upgrade:

  • 7 branded Pinterest templates

  • 7 On-brand, SEO (keyword rich) board names and descriptions to get you started

  • A Pinterest bio using keywords and strategic SEO for your brand

  • A PDF guide to mastering Pinterest with detailed instructions

  • Bonus: $10 off your first month of Pinterest Management with me

Bonus: I’ll also design you a Pinterest-perfect profile photo with a transparent background if you don’t already have one. This was such an exciting upgrade for me on my own Pinterest account, I know you’ll love it.

Why Pinterest?
Over 90% of my site traffic and paying clients come from Pinterest, so I think it’s an awesome platform- and I do this with less than 300 followers. In fact, when I first started using Pinterest after 4 years of almost no views to my hobby-blog, I finally topped 1,000 views per month with only 2 Pinterest followers! Pinterest is amazing because the people who find you there actually SEARCHED for you. You aren’t convincing them, you’re just making sure they can find what they’re looking for. It’s a win-win!

If you want to get started on multiple platforms, feel your vision and your voice come alive in your posts, and grow your online presence authentically with confidence and clarity, book a consultation- that way we can make sure you’re paying for exactly what you need and nothing more! I personalize the rates for almost every client, so it’s definitely worth hopping on a call before buying!


I’m looking forward to working with you!

With love,

Jessica Pena

Author of Embrace Yourself, founder of Lilacs in Paradise,
herbalist, and designer of gorgeous graphics!